Back in June, we shared our first holiday webinar
to help advertisers, agencies, planners, and brand marketers find new strategies and tactics that are effective for their business. After positive feedback from viewers, we created a continuation of the first webinar that dives deeper into tactics for adapting your holiday planning to meeting the new needs of today’s consumers.
In this episode, we will share new insights, a deeper dive into tactics, and actionable steps to help retailers prepare for the year’s most competitive shopping season. From sharing customer trends and predictions to drive frictionless mobile shopping experiences, encouraging product discovery, and building brand loyalty through times of change, we will help you prepare for the biggest shopping days of the year.
In this 40-minute webinar, you will learn:
- How to resonate with Gen X and Baby Boomer mobile shoppers
- How to leverage affordable luxuries to reach self-gifters
- How to tap into consumer receptiveness to new products
- How to approach mega sales days
- How to build customer loyalty in uncertain times